Assertive negotiators are confident and assertive, focusing on winning and achieving their objectives. They use persuasion, direct communication, and sometimes pressure as their tools. They’re not afraid to push hard for what they want. They avoid emotions. 

• Hardest Opponent: The Analyst, as they counter the Assertive pressure with data and logic, making it challenging for Assertives to push through purely on confidence.

• Winning Strategy: To win over an Analyst, Assertives should come prepared with solid data and logical arguments to support their positions, showing respect for the Analyst’s need for detailed information and analysis.