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Brain-Based Life Coach

Sharon Eriksson

Blending Neuroscience and Negotiation for Personal and Professional Growth

My Story

I’ve always been curios, to explore new places, meet incredible people, and soak up the richness of different cultures.

I firmly believe in the limitless adventures that await when you open yourself up to the world.

At the age of 22, I made a life-changing move to Switzerland. It meant leaving behind my family, friends, and everything familiar . It was then that I realized the incredible power of making connections.

These connections, they gave me a sense of belonging that transcended distance. I learned that reaching out, truly listening, and communicating clearly were not just skills – they were my compass.

They boosted my confidence to help others find solutions, and in the process, I discovered my calling as a Life Coach. It was like opening a door to a world of opportunities, guiding me towards becoming a Life Coach.

Transformative Years

From a young age, I transitioned from a carefree teenager to a responsible adult, facing high-stakes situations and living with their consequences. This experience taught me the importance of asking the right questions, paying attention to every detail, and keeping my cool under pressure.

Through this journey, I honed essential skills like clear communication, effective teamwork, and building trust. These experiences have shaped me into the skilled Life Coach I am today, prepared to handle any challenge and help others do the same.

Beginning a new life here in Switzerland

Fast forward a few years, and I found myself in Zurich for the first time, fuelled by my curiosity about the culture and its people.

The challenge of building connections here was no walk in the park.

I needed to discover innovative and effective ways to build a network that extended both personally and professionally.

Here, I honed my cross-cultural communication skills, a valuable toolkit for a Life Coach that opened doors to respect and success.

Today, I’m proud to say that many of these connections have evolved into close friendships and mentoring relationships.

These enduring partnerships have enriched my life and fueled my passion for helping others forge their own meaningful connections.

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Becoming an Entrepreneur

My journey as an entrepreneur began in 2008 when I took the bold step of opening a small business to guide new mothers through the delicate balancing act of embracing motherhood while adapting to a new normal. These incredible women were transitioning from being career-driven to managing households, caring for newborns, and rediscovering the importance of self-love. My role involved empowering these remarkable women to express their needs assertively and empathically. It was a rewarding experience that laid the foundation for my coaching journey.

Seeking to deepen my expertise and broaden the tools I could offer, in 2021 I studied Negotiations at Harvard to learn advanced skills in communication. This education enabled me to enhance the coaching I was offering to couples, helping them listen more attentively and express their wishes and needs in ways that resonated more effectively with their partners. This was crucial in facilitating more meaningful exchanges and fostering a deeper understanding between individuals.

In 2022, my commitment to providing the most effective support led me to delve into Neuroscience and brain-based coaching. This study was aimed at equipping my clients with tools to better understand and manage their emotions, thereby enhancing their Emotional Intelligence (EI). This knowledge has been pivotal in assisting my clients to navigate personal challenges and enhance their interpersonal relationships with greater awareness and control of their emotional responses.

Years later, armed with my coaching certification, experiences from Harvard, and a profound understanding of neuroscience, I made a conscious choice to shift my focus to encompass a wider audience. I introduced essential skills such as emotion regulation and active listening techniques to men, empowering them to strengthen connections and build trust in their relationships. The natural progression led me to work with couples. Drawing from my negotiation education and neuroscience insights, I helped couples navigate conflicts, nurture trust, and deepen their intimacy.


Today, I guide people in building and maintaining meaningful connections in both their personal and professional lives.

Through it all, I’ve come to believe that true happiness begins with the profound connections we build with ourselves and others.

Today, as a Life Coach, I guide people in building and maintaining meaningful connections in both their personal and professional lives.

Drawing from my background in neuroscience and negotiation, as well as the wisdom gained from life’s experiences, I offer a unique perspective. Connections are the heartbeat of our existence, essential for our well-being and sense of self-worth. And here’s the secret sauce: profound communication skills. They unlock doors to opportunities, helping us reach our full potential and achieve those dreams we have been nurturing.

Today is your day to take that step towards achievement. Are you curious about how to turn those dreams into reality? Let’s do this together!

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